What Is Email Sender, Features and Benefits

Email sender is a useful application that helps the user to send emails to other addresses. Since more people use it for marketing purposes, marketers use this application more than sending emails but also engage with customers. However, what is email sender, and the benefit of using it?

What Is Email Sender?

In email marketing, the term email sender is something familiar to marketers because they use it to send out emails. This is a useful application to send emails at once and usually for marketing campaigns. By using an email sender application, sending emails is easier and faster.

The emails that will arrive to the customers will be formatted correctly. Marketers do not have to worry that the contents of the email will get messed up because of format differences in different devices. Another feature of the email sender is email tracking to check whether or not the emails have been sent.

The Benefits of Using Email Sender App

1.     Sending many emails

The top benefit of what is email sender is sending many emails at once. This helps you to minimize the time you spend during marketing campaigns because you can send thousands of emails. The mail will arrive fast, and you can do other marketing agendas. It boosts the sale of the products or services.

2.     Tracking emails

Besides sending many emails, an email sender app can help you to track the email that has been sent. It means you can see how many addresses are still active since some emails may be inactive due to new policies from Outlook, Gmail, and Yahoo Mail.

It is an important benefit because you can see how far you can reach people or customers. In case you have a targeted number to send out the emails, this benefit shows the performance of marketers. The percentage of marketing results can be compared easily without manual calculation.

3.     Emails Opened

Not only how it reaches the addresses, but the email sender also can show you whether the receiver has already opened the email or not. This is a great feature to know if your email marketing is gaining interest from them. Performance can be measured and as a marketer, this is a great benefit.

4.     Checking CTA work

 Email marketing usually includes a call-to-action or CTA. This is the baiting part for the receivers to click the link or get to know more about the brands or products you offer. This is what is email sender benefit that can improve the marketing strategies in the future and get a better result.

5.     Sending to segmentation audience

Sending emails can be more efficient to the segmented address. With an email sender, a marketer does not have to check the right audience one by one. There is a filter on email sender that will lead you to segment the audience. You can select the address that is suitable for a marketing campaign.

Choosing The Best Email Sender

1.     The plan and price

A marketer should consider the plan in an email sender application. Some features can be used if you pay a premium or a certain plan they offer. The more emails you have to send, the more expensive the plan you have to choose. Compare the pricing that is suitable for your email marketing campaign.

2.     The security

An email sender app should have high security because the emails are confidential. Therefore, you have to check the complaints from other users first before installing one. It is important to avoid any leakage because hackers can steal the contents of the email and your information.

3.     Deliverability rate

The best take of what is email sender is about deliverability rate. When the application can deliver the mail well, the rate is high and becomes an important factor for marketers. It means the emails arrive to the receivers and the percentage they will be read is higher as well.

4.     The complaints

Checking the complaints from other users is important too. Fewer complaints mean the email sender app is doing well. Usually, complaints come from the inbox placement rate, bugs, and spam complaints. You have to make sure the emails will not end up in their spam box.

After knowing what is email sender above, you can compare it with broadcasting messages and choose the method that can work best for your business or marketing purpose. With a device such as an SMS broadcaster, you can send out messages to many numbers at once and it is more efficient than sending emails.