What Is a Marketing Calendar and How to Create The Best One

What is a marketing calendar? This is a special calendar containing a schedule of various marketing activities for the future. You can create a calendar containing a year or a quarter, just make sure that you add marketing campaigns and activities to the calendar.

This marketing calendar is going to involve various activity channels and will consider various cultural events of the year. For example, the calendar will include activities around holidays and seasons and will detail the beginning and end of social media campaigns.

How To Create a Marketing Calendar

A marketing calendar may seem simple but it is actually a little more complex than a regular calendar. When you try to make a marketing calendar, it is important to make it functional. If your marketing calendar contains these functionalities, you have created a wonderful marketing calendar.

1. Syncable

What is a marketing calendar’s functionality you need to know when you need to make one? One functionality your marketing calendar should have is the ability to sync automatically. When you make changes to the calendar, all team members must be able to notice the changes.

This means you need to make a marketing calendar you can use on various devices. Users of different devices should be able to see the updates you add to the calendar at all times.

2. Customizable and multiple views

Understanding what is a marketing calendar is just the beginning. You should also understand how to create a calendar that has a customizable look. A marketing department may have some calendars that are working simultaneously so that everyone can manage different activities across channels.

Make sure that everyone can use the marketing calendars easily. You should also customize the views of marketing calendars, from the annual events, quarterly events, and daily tasks. This is very crucial for all marketing departments.

3. Integrate with Google Calendar

When making a content calendar, you need to make sure that the calendar can add events on Google Calendar. Thus, you can save energy and time and it will much easier for everyone to unify siloed and disparate team calendars.

4. Filterable categories

It is also essential to create separate events and a focused view, especially for start-up marketing departments, smaller teams, and agency marketing departments. Those fields often handle all marketing aspects in a department.

Filtering the events by category is going to let the marketing team see various activities at a glance. It will also help you view all scheduled posts with no confusion about the categories.

5. Easy to use

What is a marketing calendar you can rely on? A marketing calendar is reliable if everyone on the team can understand how to read it. Your marketing calendar must be user-friendly so that those who are not technology experts can understand the calendar easily.

Marketing Calendar in Different Types

Marketing calendars come in various types, depending on the marketing activities volume, the channels you need for all activities, and the marketing department sizes. Below are some marketing calendar types you should learn.

1. Content calendar or editorial calendar

A calendar that is going to place the planned content in one place. Many templates of the content calendar will help you make a tough system you can use to track all contents through the view of your marketing calendar. That’s how you can find gaps in the calendar.

2. Marketing campaign calendar

A specific marketing calendar you use to plan campaigns throughout the year. Marketing campaign calendar templates are going to help you schedule every activity related to each campaign, including posting blogs, setting up ads, and so on.

3. Social media marketing calendar

Today, this type of marketing calendar is very important. This calendar is going to help you plan posts for each social media platform. This calendar should capture dates for all campaigns so that you can get approval and assets ahead of time.

Ease Your Marketing Campaign

A marketing calendar will definitely ease you in doing many things, especially in planning marketing events. But you need another thing that is going to help you broadcast the latest promotions. There is nothing better than Hitech Terminal to broadcast text messages to everyone near you.

Now that you know what is a marketing calendar and its role, you need to learn how to make a marketing calendar properly. You should also learn how to use the best machine to promote your business.