In the United Kingdom, businesses must follow some regulations before sending text messages. One violation is going to cost you £500,000. If you don’t want to pay, then pay attention to some regulations before you send an SMS broadcast UK.
The United Kingdom has data protection laws. All businesses’ SMS messages must comply with those laws. Everything you are doing in promoting your brands or businesses should follow the rules so that your business can run much more smoothly in the UK.
The UK Regulations In Broadcasting Text Messages
The country has many regulations businesses must follow in promoting brands or products through SMS marketing. Among those regulations, here are the top regulations every business should learn before sending bulk messages to anyone.
1. Get Express Consent
This is the most crucial part of any business. You should never send SMS messages to someone without getting their express consent. How can you get their consent before sending an SMS broadcast UK? There are some methods to get customers’ consent.
For example, you can ask your customers to subscribe to the email list. Then they can use a sign-up application and share their contact information. However, this doesn’t mean that you can send them promotional messages immediately.
A sign-up application never includes a specific consent note for any customer to receive text messages from the business you are running. The consent note should state clearly that customers accept to get promotional messages at their phone number so you can broadcast a text message.
2. Provide a detail to opt-out
Your customers have a right to opt out of getting messages from your business. To give an option to opt-out, there are some ways you can do:
Allow your customers to reply STOP to unsubscribe. Let every customer know that they can simply text STOP to unsubscribe. This method works for text messages that are using a numeric sender ID.
Share an unsubscribe link along with an alphanumeric sender ID. This alphanumeric sender ID must use letters instead of numbers. For example, you can use the name of your business so that your recipients can identify that the message’s sender is a business.
When you send an SMS broadcast UK, add the contact number of your customer service. This way, your customers can call your customer service team and unsubscribe from your promotional messages.
Every time a customer sends you an option to opt-out, you need to respond immediately. This way, your customers won’t report your business, and the text message broadcast you sent and get you in trouble.
3. Data protection and privacy
The United Kingdom’s SMS regulation has a specific goal, to protect the data and privacy of UK customers. Under these rules, all businesses should encrypt all SMS messages while getting explicit individuals’ consent before sending marketing SMS messages to customers.
The latest UK regulations are also imposing much stricter requirements on companies, regarding the storage and security of SMS and data. Those new rules bind companies to store their data much more securely and delete the data after a specific period.
4. SMS broadcast UK with a clear sender ID
The law requires all businesses to share their ID while sending promotional messages to customers. This rule is slightly different for companies with a numeric header versus an alphanumeric header.
If you are using an alphanumeric sender ID, customers will easily see that they are getting SMS messages from your business or brand. If you are using a numeric sender ID at the text message’s beginning, the brand name is going to appear automatically.
5. Send messages at the right time
Businesses that are using the right SMS broadcast software can schedule their SMS marketing and deliver SMS messages at the right time. If you want your business to run smoothly in the UK, send SMS messages between 9 AM and 8 PM.
If you send promotional messages before 9 AM or after 8 PM, you’ll bother your customers and they will quickly unsubscribe from your business. Keep your UK customers happy and they’ll be happy to get promotional messages from your business.
6. Use the best device
One unwritten rule you need to know in broadcasting text messages is to use the right device for SMS broadcast UK and in other countries. SMS Broadcaster has an awesome Hitech Terminal Enterprise you can use to send promotional messages to many people at once.
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