New SMS Broadcast Singapore Regulation for All Businesses

Planning to expand your business to Singapore and reach many more people by broadcasting SMS messages? Then you need to learn about the regulations related to SMS broadcast Singapore services. Following the country’s regulations is the best thing to succeed in Singapore.

The Infocomm Media Development Authority (IMDA) of Singapore is now working hard to clamp down on scams send through SMS messages and also spoofing of sender IDs. The IMDA is requiring organizations that are going to send SMS messages to have alphanumeric sender IDs.

New Regulations in SMS Broadcast Singapore Services

Alphanumeric sender IDs are SMS labels that have alphabets or a combination of numbers and alphabets. The IMDA of Singapore also requires those organizations which are going to broadcast SMS messages to register the sender IDs with the SSIR or SMS Sender ID Registry of Singapore.

Those organizations need to register their sender IDs by January 31, 2023. If those organizations fail to follow the new regulation in Singapore’s SMS broadcast services, the messages they send will be marked as Likely Scams or will go with a generic sender ID. Here are the consequences:

• During the transition period, between January 31 and July 31, 2023, all non-registered sender IDs are going to be channeled to a label saying Likely Scam on the header of the sender ID.

• After the transition period, every non-registered sender ID is going to be blocked and won’t be able to deliver to targeted recipients.

Since it is a very serious case, every organization which is going to gain new customers in Singapore must immediately register the sender ID of their SMS broadcast program. How to do it?

Registering Sender IDs of SMS Broadcast Channels

To register, your organization is going to need a local UEN or unique entity number. It is issued by some relevant government agencies. Also, you should first make an account on the portal of SSIR. After SSIR approved the account, your organization can log in and reserve your preferred sender ID.

And then the SSIR is going to assign the sender ID on a first-come-first-served basis. Below are some guidelines you need to know to make a sender ID as regulated by the SMS broadcast Singapore IMDA.

• Your brand name must be linked to your company identity/brand/name so that everyone can identify easily the sender of the SMS, it should also be included in your text message.

• The content you send through SMS broadcast machines should not be fraudulent, pornographic, political, or derogatory in nature.

• Your text message content should adhere to the rules on propriety in Singapore as well as the content laws and restriction as applicable.

• The text message you send to potential customers in Singapore must not contain URLs.

• Exotel is allowed to block or reject messages you send or broadcast to customers.

How To Send SMS Broadcast Singapore

Now that you know the new regulations set by IMDA in Singapore, your organization is ready to send SMS broadcast texts to anyone. But before broadcasting those messages, you need to learn some key steps in sending SMS broadcasts.

1. Choose the broadcasting platform

The very first step to using broadcast SMS service is choosing the best SMS broadcasting platform. Many platforms come with unique SMS broadcast pricing, features, as well as capabilities. Choosing a platform that will align with the needs, target audience, and budget of your organization is crucial.

2. Create your account and set up the sender ID

After choosing the right platform to broadcast SMS messages, you need to create a new account before setting up the sender ID. Your recipients will see the sender ID and recognize your business. The sender ID can be the name of your organization, a phone number, or a short code.

Make sure that your recipients can recognize the sender ID very easily and connect it to your brand. This is going to direct your recipient to your website or physical store.

3. Compose and send the message

Now, it is time to create a message that is going to convey your call to action or intended information. If you will broadcast the message manually, you will have to gather a database of mobile numbers. But with SMS Broadcaster machines, there’s no need to prepare a list of phone numbers.

This machine will help you send SMS broadcast Singapore to the nearest people around you. There’s no need to create a database containing a list of people’s phone numbers anymore.