International brands are interested in broadcasting SMS messages to the Philippines. If you are going to reach Filipino customers, then you need to learn everything about SMS broadcast Philippines regulations.
Right now, at least 82.3 million Filipinos are using mobile gadgets. The number can keep growing to 90 million within 2 years. In various brands’ marketing strategies, SMS has played a very critical role in the Philippines for almost three decades. SMS marketing is still the best way to reach customers.
Basic Philippines SMS Broadcasting Regulations
If you’re one of those international brands that are going to reach more Filipino customers by leveraging SMS marketing, take note of the Philippines’ regulations and rules for SMS marketing. Below are some important rules you need to learn before broadcasting promotional SMS messages.
1. Use a professional sender ID
A sender name or sender ID is the number or name that will identify the sender of a text message. Sender IDs may have different formats, depending on the country. When you send an SMS broadcast Philippines, use a sender ID that doesn’t use words like SMS, Message, or Test.
If the sender ID you are using has more than five numeric characters, you should get approval by filling out the approval form for the sender ID. The Philippines does not allow international numbers that have no local registration and local long codes.
Before using the best SMS broadcast machine to broadcast your promotional message, you need to create a sender ID that will represent an entity, brand, or individual.
2. Double-check your content
When sending your promotional messages to Filipino customers, you need to use only 160 characters. Be wise in creating content, you don’t want to use too many characters. Also, no one should send SMS messages containing adult content.
SMS messages promoting violence, profanity, and nudity are also strictly prohibited in the Philippines. Your SMS marketing messages should not promote tobacco, gambling, drugs, or alcohol. Messages containing those things will be considered spam.
3. Gain permissions before sending SMS broadcast Philippines
Your customers should show agreement to become a part of your database and to receive marketing through SMS messages. Your business can send SMS marketing messages as long as your customers agree to subscribe.
Brands must explain the marketing campaign terms to all customers so that customers can opt-in. Don’t keep broadcasting promotional messages if your customers choose to stop subscribing.
4. Optimize the time of sending SMS messages
You should run SMS broadcast services during office hours. No business is allowed to broadcast promotional messages between 9 PM and 7 AM. But if your customers are joining a paid subscription, you can send them your promotional messages beyond the service hours.
Every business trying to send SMS marketing messages to all Filipino customers must follow those rules before sending any message. This way, the government won’t block your promotional message. You should also learn how to send the most effective promotional SMS messages.
How Your SMS Broadcast Philippines Can Be Effective
It may not be easy for international brands to broadcast promotional messages effectively in the Philippines. Here are some tips to help you succeed in promoting your business in the country.
1. Add value to the message
Your marketing message shouldn’t include any random content. Instead, the marketing message must comprise messages that are related to promotions or your brand.
2. Include one CTA
A call to action is going to motivate your Filipino customers to do something. Every SMS message you are sending should make your customers focus on one response only. Don’t use two different calls to action since it is going to confuse your SMS marketing recipients.
3. Use the best device
If you use the right SMS broadcast software and device, your SMS marketing is going to be much more effective. Many companies are providing SMS broadcaster devices, but the best one is the one from SMS Broadcaster. Hitech Terminal Enterprise devices will let you reach hundreds of customers.
Those devices allow you to broadcast SMS marketing messages to people nearby. The devices have a compact design so that you can take them wherever you go. Then send your promotional messages to many more people.
No matter how many times you send promotional messages to Filipino customers, make sure that you always follow the regulations and rules before sending your SMS broadcast Philippines.
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