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4 Best Instagram Story Features for Businesses and Personal Accounts

Writer's picture: SMS Broadcaster AdminSMS Broadcaster Admin

As one of the famous social media apps, Instagram offers awesome features for users around the world. One of its famous features is Instagram Story where users can share whatever they want and it will last for 24 hours. Before making a Story, make sure that you learn some Instagram Story features.


Instagram Story allows users to share pictures, videos, text, and links for followers and the public to see. The Story is going to last 24 hours unless the Story maker saves the Story in Highlights. Keep scrolling to get more details about Instagram Story and its awesome features.


All Instagram Story Features for Everyone


Instagram Story is an excellent way for users to experiment with different types of content. Unlike permanent feed, Instagram Story is going to disappear in 24 hours. Owners of small businesses can use Stories to post whatever is related to their business. Here are several features of Story to learn.


1. Instagram Story Highlights

Instagram Story Highlights is a very special feature you can use to save stories so that they will be visible after 24 hours. Story Highlights will let users keep informative or notable stories pinned so that everyone can access them easily at the top of their Instagram profile.


Business owners can use Instagram Story’s latest feature to place different Stories in different Story Highlights so that customers can find what they need easily. For example, you may want to place all Stories containing details on how to place an order at the Purchase Highlights.


Then you can create another Story Highlight where you can place products on sale. When customers want to know which product is on sale, they can easily check on the On Sale Highlight instead of scrolling through thousands of feed posts.


2. Instagram Story Link

Among the entire Instagram Story features, Story Link is a wonderful feature to explore. Instagram allows you to add a link to your business website on Instagram Story. Simply use the Link sticker to add the link to a website or a link to your product.


Copy the web link and paste it into the appropriate Instagram Link field. That sticker is going to automatically display the website name. However, you can easily personalize the name of the link by hitting the customize sticker text button. Then type in everything you desire.


Many sellers who are using all Instagram Story features will use words like Shop Now, Read More, or Click Here when they use this Instagram Story Link feature. Combine the link with some other Instagram Story elements and make your Instagram Story look more fun.


Instagram Story Features

3. Instagram Story Stickers

Links aren’t the only element you can add to Instagram Stories. You can also interact with followers by using interactive stickers such as quizzes, pools, and questions. Use those cool features to engage with your target audience, get ideas, or source opinions.


Why do you need to use those interactive stickers on Instagram Stories? Among Instagram Story features, these stickers are the best, especially to help you enhance and grow your business. By knowing what your audience wants from you, your business will be able to provide what they need.


If your business can share the best solution for your audience’s needs, you will be able to be everyone’s favorite. Loyal customers will never leave and you may get hundreds of new customers.


4. Add Yours

The next of the Instagram Story feature list is Add Yours. It is a new sticker option. This “Add Yours” sticker is going to let everyone on Instagram participate in a very unique photo-sharing challenge with a specific prompt. For example, the first one who shares may add the title Family Photo.


Since the first one shares a family picture, the others who click the Add Yours button should also add their family picture to follow the trend. Simply tap the Add Yours button on the sticker, pick the photo, and share it to your Instagram Story.


“Add Yours” sticker prompts may blow up with thousands of Instagram users using the trend as an excuse to share awesome photos.


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Get some tips on how to use all Instagram Story features? Upload your tips on exploring and using all Instagram features on your own website. Then let others know by broadcasting those tips using one of SMS Broadcaster’s Hitech Terminal Enterprise devices.

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