Email doesn’t work quite effectively for internal communications – Here’s why

Email overload is a common problem in today’s workplace. We are actually living and working in a digital age where people have exposure to too much information and data than ever before. When the inboxes are bulging with so much of new messages every day, people get overwhelmed and feel it a time-consuming and tedious task to read all of them – thus, lots of emails with important information get completely ignored and missed.

So, if you ever feel that you’re getting a large number of email messages in your inbox each and every single day, it’s sure that it’s not happening to you alone, rather your employees and staff members within your organization might also be prone to this digital clutter.

According to an email statistics report by The Radicati Group, the number of worldwide emails sent and received by business and consumer email users in the year 2019 is around 246 billion per day. While you may think you are not getting that many emails in your inbox, the report is a clear indication of a large amount of information or data that makes people to be completely overwhelmed on a daily basis.

There has been another research did by Get Response which found that the emails sent by business users have an average open rate of only 22.86%, meaning that over three-quarters of the messages sent by you are not getting opened at all by the target recipient.

Email Overload Has Made Internal Communications Become Cluttered

If you’ve been involved in internal communications while relying on email channel as your primary method to engage and inform your employees about the important news, notifications, and advice, then there is every real possibility that your message will not be getting read and acted upon.

There are still many businesses who over-rely on email and we all know why. The email has been one of the most traditional employee communication tools for the past 30 years or so and organizations prefer it because it’s easy-to-use and everyone has that. But, the only thing that’s real in the modern workplace is that email doesn’t work quite effectively for internal communication messages and campaigns anymore.

There are too many emails which are being sent every day as discussed earlier and most of them are either too long or not engaging ones. Due to this avalanche of daily incoming messages, it becomes difficult to get your message out, making internal communication the biggest bugbear.

When you’re unable to get your communications through, it means the critical information to drive employee engagement, boost productivity, improve team collaboration, and develop a positive workplace environment is falling short of the intended or expected standpoint. And it can result in costly mistakes and can have other negative impacts on your company.

What Can You Possibly Do To Reduce Email Overload and Improve Employee Communication

There are many solutions to help prevent the inbox bloat but just like other valid solutions, it's your choice to decide on what will work best for your own organization. For example, you can establish a company-wide policy or procedure regarding email communication and enforce them across the entire organization. You can also set a fixed response time every workday to tackle the inbox and reduce email overload. Similarly, you can invest in some integrated collaboration tools in your enterprise which can send notifications to employees about the emails. Another out of the box solution to this problem is saying goodbye to email and using SMS transmitter such as Hitech Terminal from smsbroadcaster.com to boost your internal communications. Along with the email, a growing number of companies are now deploying SMS broadcast machine into their strategy because it delivers time-critical information to the recipients’ mobile phones in an immediate and affordable way.