4 Types of Display Advertising and Its Benefits

There are many terms in advertising you need to learn. One of them is display advertising or display ads. This is an online advertisement that is using a combination of a URL, images, and text. The URL is going to bring people to your business’s website.

That is how customers can find the products you offer. Various ad formats are available, they can have an image and a static look or can be animated with changing text, video, and images. The goal of this advertisement varies, such as to educate people about your products or entertain your customers.

Display Advertising in Various Types

Display ads come in so many types, with each type having different functions. Below are some major types of display ads you need to learn. Learning the different types of display ads will help you know which one is the best for the business you run.

1. Remarketing advertising

Another name for this display advertising program is the retargeting advertising program. Ad personalization makes this retargeting advertising program more popular today. About 91% of customers today want to buy from a specific brand that remembers what they like.

Those customers also love the brand and company that are providing products or services based on their needs. Remarketing advertising is doing it and brands can easily implement this advertising program.

2. Personalized advertising

Personalized advertising is a specific type of display advertising. There are four different types of personalized ads. The first one is affinity targeting which shows ads to customers who demonstrated their interest in your market. Another one is custom affinity groups.

The third personalized ad is the in-market and custom intent ads that are targeting customers who are looking for services or products you offer. And the final type of personalized ads is similar audience advertising that targets people who have the same characteristics as your current visitors.

3. Site-placed advertising

If you want to pick a specific website to host the advertisements, website placement advertising is the best option. Feel free to use the individual pages of the websites or the entire website. You can also combine this advertisement with window display advertising or another advertising type.

This approach is going to help you choose the right website and then allow Google to choose the most relevant pages for the advertisement you have.

4. Contextually targeted advertising

This advertising program is not displaying ads to customers based on the user profiles they have. Contextually targeted advertising is placing your ads on websites according to several criteria such as the keyword and topic of the ads, the location and language preferences, and the website’s theme.

There is also a topic-targeting advertising system that allows you to choose from various topics. And then google will match the ads you offer to relevant pages on YouTube or display networks. This system will also let you exclude topics that are unrelated and underperforming to your message.

Benefits of Display Ads

If you now consider choosing display ads, there are some benefits you should learn first. This advertising program may give you various benefits if you know how to implement it properly.

1. Better brand awareness

While native ads are mimicking editorial content, display ads are going to make people see the services or products you offer. Even though some people are going to ignore the ads, they will still recognize the ads and see the message you deliver from the brand.

2. Delivering messages quickly

Display advertising can deliver your message more quickly. Many display ads contain less text but have more visuals. Your audience doesn’t need to read every single word of the ads. When they scroll past the words you display, they can see and remember the visuals you offer.

3. Easy to make and place

Unlike many other digital advertising forms, display ads don’t use complex integration with the sites the of publisher. You can place the ads on any site and it is much easier to make display ads than the traditional ones.

After creating your display ads, you need to share them with your potential customers. You will need a versatile machine like the Hitech Terminal machine that is going to broadcast your ads to many people at once. Need more details about these machines? You’ll find everything here.

Display advertising has many benefits for every type of business. You need to learn the four different types of display ads before checking the benefits of this advertising program.