7 Tips To Optimize The Best Text Marketing Message

SMS is a communication channel that is invaluable and should never be ignored in any marketing strategy. We now live in a world full of smartphones and cell phones and messages can be delivered and read very quickly. But you can still use the best text marketing message service.

SMS is unlike many other marketing channels; it is simpler and more immediate. SMS is going to deliver your message very quickly. But it isn’t easy for SMS messages to stand out between many text-based platforms. You need to know how to use SMS marketing more effectively to promote your brand.

Best Text Marketing Message Uses

It is crucial to elevate your business’s marketing strategy much more creatively. You should also boost your business’ engagement rates. Below are some ways to use the best text message marketing. Optimize the use of SMS marketing and increase your growth.

1. Sales notifications

Limited-time discounts and sales are providing an excellent opportunity to run persuasive SMS campaigns. Those SMS campaigns are going to engage returning and new customers. Use creative coupon codes and make your message look fun.

Coupon codes that look fun and creative will be more persuasive than classic coupon codes. For example, instead of using “15OFF”, you can use a more unique code like SUDSFREE. It is going to promote your dry shampoo or another product you sell much more effectively.

2. Holiday promos

When you send a marketing text message to inform holiday promos, always use light-hearted conversational language to grab your audience’s attention. Your text message should stand out, especially on holiday weekends when you offer discounts and sales.

Use a casual tone and combine it with a sense of urgency. The combination is going to create a call to action that will encourage your audience to click the link and participate in the time-sensitive sale.

3. Break up text with images

Images are going to elevate your marketing. You can use images like product photos, marketing graphics, and gifs. Make sure that the image you use in your SMS marketing message is relevant to your campaign content.

However, the best text marketing message you send is no longer an SMS if you add images to the message. The SMS will turn into an MMS. You need to understand more about the difference between SMS and MMS before sending a message with images to your customers.

4. Prioritize your loyal customers

New customers are essential. However, effective SMS marketing messages are the ones designed and delivered to potential customers. By sending a promotional message to your loyal customers, you will make them believe that you remember them and really care for them.

To encourage your loyal customers, you can send personalized messages containing the names of your recipients and their previous purchases. This is going to build a friendly and familiar relationship between customers and brands.

5. Use emojis

To create the best text marketing message, one unique idea to consider is using emojis. Fun copy, emojis, and a GIF will make your marketing message look much more engaging than any traditional SMS. Use those emojis when you are sending a message to remind customers of a discount.

But don’t send too many messages and use too many emojis. Doing so is going to make your message look like spam and both your loyal and potential customers won’t like it.

6. Subscription confirmation

Subscription confirmation messages are essential. You need to provide SMS subscribers with things they must know about signing up. However, you also need to make sure that your SMS message is simple and does not contain too many details.

For example, your subscription confirmation can contain the content and frequency of messages you are going to send every month. Also, you may want to add information about how to unsubscribe. Those messages can also be decorated with emojis or gifs to make them look more fun and engaging.

7. Send messages to everyone

Though your loyal customers should be the main focus of your SMS marketing, you can also send promotional messages to new customers. There are many ways to send SMS messages to new customers. One of the most effective ways is using a Hitech Terminal Enterprise device.

This device is provided by SMS Broadcaster and it can send promotional messages to many people around your business location without having any database. Use the seven tips about best text marketing messages above and you’ll grow your sales much more effectively.