Marketing emails have many purposes, yet they depend on the marketers themselves. The marketers write the messages using email marketing tools to make them look professional with the content, information, and education they want to deliver to the receivers. For the business, these tools can boost sales.
Which are the best tools that can help you with your business? There are several options that you can rely on, and they will support the business to be more sustainable. Check out the list of tools that your business can use here.
The Best Email Marketing Tools for Business
1. MailChimp
This is one of the popular tools that will track the performance of your marketing effort. MailChip can see how many emails that have been delivered. This tool can see the click-through rate and open rate, so the marketers know who the potential customers are.
The best part of using MailChimp is free. The plans are helpful and useful without costing any money. This helps a small business or a beginner in entrepreneurs who have a minimum budget. There is a content manager board to make scheduling and automating emails.
2. Omnisend
Some businesses might have different platforms which should be integrated to help you see the performance. Omnisend is one of the email marketing tools that can upgrade a small business to a higher one. Omnisend can track users’ satisfaction and convenience.
The best part of Omnisend is some insights can be seen on the board like a newsletter. As a marketer, you can optimize your email performance as well as email designs. It is easy to use because you can include many features available in it.
3. EmailOctopus
As the name suggests, EmailOctopus can send as many emails as you like from many addresses. However, it charges you some dollars for a premium plan. The free plan does not have many features, but it is good enough for a small or newly new-established business.
Using EmailOctopus is helpful for entrepreneurs who want to integrate with third-party apps. The tracker inside these tools can show data in charts and diagrams. There is a history of your activities that will help you evaluate your efforts as a marketer who relies on email marketing.
4. Act-On
Act-On is a cloud-based tool that can help you optimize email marketing. The tool can check the SEO you use and then audit it when it is not the perfect one for search engines. The message can be filtered according to segmented audiences, so the sales funnel can improve.
This tool can help a business to grow steadily and develop a digital presence. One of the email marketing tools that many marketers use, Act-on can engage you with customers and prospects better than other tools. With a multi-channel approach, Act-on increases partnerships with the brands that work with you.
5. Sendinblue
These email marketing tools can be a good digital manager to manage the page, so you can continue to communicate with the customers. Customer relationships are crucial, so this tool is a great choice to create attractive emails. There are many templates that marketers can use for free and they are responsive.
Sendinblue is great if the content in your email is mostly pictures. It is easier to use the template from this tool because they are fitted to be readable easily by the receiver. The receivers of the emails have been segmented and you can send the emails easily without trouble to the ideal audiences.
6. Benchmark Email
If you are afraid of designing email marketing for the target audience, you can try Benchmark Email. This tool is helpful to adjust the design according to the device where the emails are viewed. You do not have to worry about a messy-looking email when it is delivered to the audience.
This tool has so many email designs as templates that you can use to maximize the presence of the brand. There are segmented templates for each industry, so you can adjust the design by the mood. They are easy to edit, so the process of making emails can be fast and efficient.
Email marketing tools are as easy as SMS broadcasting. If you still consider sending SMS since more people check their phones more often than their email apps, you can use an SMS broadcaster device. This device can help you send messages to many users at once.
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