The modern world has forced businesses, governments, and people to rely on cellular networks and internet connections to communicate. However, relying too much on these two communication technologies is not ideal for businesses. They must also consider the 4g cell broadcast (4G CB) device.
This device is a resilient one-way communication tool. It allows businesses to send multiple messages to mobile phone users without an internet connection or cellular network. Moreover, companies can utilize this device for various purposes.
What is a 4G Cell Broadcast Device?
A 4G CB device is a geo-targeted messaging tool. This device can send short messages to multiple 4G mobile phone users simultaneously within a particular radius. The tool uses radio cells of a 4G cellular network for distributing messages.
Therefore, the owner of a 4G CB tool doesn’t need cellular operators and any credit to send each message. In addition, the device can work well without the internet.
Another great feature of the 4G CB tool is that it allows businesses to send messages without a database. As a result, businesses do not need data on their customers’ phone numbers to send the message.
This message will pop up on the mobile phone screens of its recipients. Moreover, the length of this message is typically several hundreds of characters.
How Businesses Use 4G LTE Cell Broadcast
Due to these features, government agencies use a 4G CB tool in their emergency communication system. Therefore, they can distribute warnings or emergency messages to 4G mobile phone users during critical situations, such as tornados, hurricanes, tsunamis, etc.
However, this tool is also useful for businesses. Below are the uses of the 4G cell broadcast tool for businesses.
Promoting Products or Services
Businesses can use a cell phone broadcast to promote new products/services or special offers to people within their radius. For example, people passing a restaurant will get a broadcast about the restaurant’s new menus.
After reading this message, they may be interested in the menus and want to try them. Therefore, the 4G CB device is a great alternative to conventional marketing channels. This tool also allows businesses to target customers in their areas and gain more sales.
Alerting Industrial Incidents
Companies of hazardous industries often use a 4G LTE cell broadcast tool in their emergency communication system. Therefore, they can use this device to immediately notify employees, local government, and citizens if an industrial incident occurs.
Consequently, employees can instantly take emergency responses, such as turning off the electricity and getting away from the buildings. Moreover, this tool helps companies get immediate assistance from the government. Therefore, together they can minimize the impact of this incident.
Notifying Changes in Services or Troubles
The 4G broadcast also helps businesses notify customers about changes in services, such as new opening hours, new tariffs/prices, and new store policies. Thanks to this message, customers know in advance about those changes.
In addition, businesses can use this device to apologize and communicate troubles to customers. For example, an electricity company that has trouble providing the service can notify its customers about an upcoming blackout.
The Importance of Having a 4G CB Tool for Businesses
Businesses must have the 4G cell broadcast device because it offers several advantages.
Network Resilience: The mobile phone broadcast is extremely network resilient. The tool will not lose its ability to send messages when there is network congestion. Cell broadcast is also free of credit.
Protecting Customer’s Privacy: When using cell broadcast, companies do not know the phone number of people getting their messages. They only know the recipients of their messages are people near their locations. Consequently, cell broadcasts can protect customer’s privacy.
Instant Message Distribution: The 4G CB tool can deliver a message to many mobile phone users in one second. Within an hour, thousands of people will receive this message.
The Best Tool for 4G LTE Cell Broadcast
Having a cell broadcast tool is beneficial for businesses. However, they can maximize the benefits with the best 4G LTE cell broadcast device. The best tool will give them more advantages, such as:
A wider radius of up to 5 km.
Sending messages to other locations thanks to the portability of the tool
More characters per message.
Faster message distribution
Prevent businesses from sending a message repeatedly to the same phone numbers.
Message sent count report.
Compatible with all operators
The 4G cell broadcast is not only useful for disseminating disaster alerts, but this communication method is also beneficial for businesses. A 4G CB device can help companies promote products or services and distribute emergency messages if there are industrial incidents.
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